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Assisted greatness

Just saw a very nice ad for a shaving razor by Gillette.

What’s the big deal now?

Oh so much build up for just another shaving razor. 🤦

How many blades have they got these days – Mach 3 or Mach 5? Or is it Mach 10?

I have lost count.

But the ad I just saw was different. Because it wasn’t about self-shaving, but rather ‘assisted shaving’.

First time I’m hearing about this concept. And apparently the Gillette Treo is the first and only product of its kind too.

Assisted shaving is to shave someone else – like someone paralyzed, or an elder in the family that is weak or sick and can’t tend to themselves.

Doing something for yourself is good, but assisting someone else? That’s just great.

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