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Tag: gary vaynerchuk

12 and a half

A very interesting book I’m reading by Gary Vaynerchuk is called Twelve and a half. The author has identified twelve very critical emotional ingredients which he believes are absolutely essential for success. And then he identifies a 13th one as well, but since he believes he has much work to do on that last one, he only accords one-half the weight in the book’s title.

You would have heard of all these 12/13 items – like empathy, accountability, kindness, gratitude etc etc. But what I found very interesting is how the author emphasizes the need to combine these.

We often hear and feel “Good people finish last.” We’ve seen this happen as well – where the nice ones get taken for a ride. But that’s why Gary argues it is important to combine the ingredients, depending on the situation. Here’s a nice example from his book:

Let's say you are the head of a law firm, and you've hired a kid who grew up on "the other side of the tracks". He or she doesn't know the protocols for a fancy dinner with a client, and you end up losing the deal as a result. This is where you have to pull 'gratitude' and 'accountability' from the "spice rack". You need to be thankful for even having the opportunity to own a business and land this new account. You show accountability by realizing that you're the one who hired but failed to properly train that person. All of a sudden, [there is no blame game], and everything becomes secondary.
Note: [my addition]
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