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Tag: lori grenier

Visual creatures – part 2

We touched upon the importance of visualization yesterday. Here’s a nice example that I saw on the famous TV series called Shark Tank. This is how Wikipedia describes the show – “Shark Tank is an American business reality television series that premiered on August 9, 2009 on ABC. It shows entrepreneurs making business presentations to a panel of five investors or “sharks,” who decide whether or not to invest in their companies.”

As you can imagine, this is a make or break moment for most entrepreneurs, given they could rope in a billionaire ‘shark’ to help grow their business by hundreds of millions of dollars. Sometimes even just appearing on the show, without winning a shark’s investment itself can be free marketing. Also obvious, is that the path is not easy. Just getting featured on shark tank, amongst countless thousands of other businesses, is excruciatingly hard, what with a gruelling selection / elimination process.

One lady who was featured in the 12th season was presenting her product. Once she finished her demo, she also played a video clip from 4-5 years ago. This was back when she had just begun her business, and all she had was a few prototypes of her product. Back then itself, she looks into her phone camera, and records herself speaking to the investors, “Sharks – I’m coming to see you on Shark Tank in a few years, and as you can see, these are my prototypes, and I’m coming to you with my finished product in a few years, with an awesome sales track record too!”

What an incredible way to visualize, record it for posterity, and then work one’s backside off until said goal is achieved!

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