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Tag: social acceptance

Ownership bias

“Sabse bada rog, kya kahenge log”

This catchy and rhyming phrase in Hindi, translates to “The biggest ailment of all, is what will people say [about me]?”

Many an industry, business, career (and fortune) is being made around selling one product alone – ‘social acceptance’.

We tend to be the consumers of this product – via social media, fashion, luxury items, fairness creams (yes that’s a thing!), certain qualifications, many (fake) relationships – among other things.

Nothing inherently wrong with this perhaps. But we must be cognizant of this craze for social acceptance.

Do we own them objects, or do they own us?

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