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Tag: temple USP

Temple motivation

There’s a temple in South India with a Unique Selling Proposition aka USP.

There are 2 columns / pillars, set very narrowly apart.

It is said, that if you have any desires to be fulfilled, you just need to squeeze through them pillars, and your wish will be taken care of.

Needless to say, there is a long line every day of people of varying sizes trying to squeeze themselves into the said gap. It could be because they need a visa to settle abroad, or to pass with flying colours (or at least in black and white!) in an exam they just gave, or if they want more money or a promotion etc.

If however, the outcome of walking through this pillar gap was to get instant moksha or liberation (literally no effort, just walk through and be free) instead of materialistic pleasures, I can’t help but wonder if anyone would even visit the temple at all.

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