Everyone wants something. The world indeed does run on incentives only. In the very funny and niche TV series called Clarkson’s Farm, Jeremy Clarkson, the famous ex-host of Top Gear runs into some trouble with the local villagers.
As an aside, when they said “villagers” on the show, I thought of villages like those in India. But boy were those villages in the UK so modern and citylike. No skyscrapers, but everything looked so nice! Anyway, back to the point. Jeremy ran into trouble because the villagers didn’t like the fact that him farming and selling his produce and recording all this into a TV show was bringing too much traffic and noise to the otherwise quiet village.
So he decides to setup a meeting with the village community. Everyone brings up some issue or the other. Jeremy patiently replies to each one, saying he will try his best. But the clincher? Someone asked for a VIP pass to his farm-to-fork restaurant, and a special discount for the villagers. Everyone chimed in. And when Jeremy said “yes of course”, everything was sorted out instantly – meeting over! It’s all about “what’s in it for me?” ????