A while ago, I had to get something designed. Like a presentation, but formatted beautifully and designed aesthetically. Such a task would seem really simple. But the samples sent by the designers? Boy were those off!
Basic things like alignment, would be improper. What to do? It’s easy to explain something mathematically – because it is precise. “Please ensure the border thickness is 0.5 cm.” That’s clear because there is no scope for misunderstanding. That’s why adjectives just don’t cut it.
But alignment is critical, no matter how hard to explain. There are so many people, just living, breathing, eating, walking, working – exactly like everyone else. Seen from afar, there would be no difference whatsoever.
But go closer. And alignment becomes not just a differentiator, but also downright critical.
The wise one, is aligned to a larger purpose. The vice ones on the other hand, are simply jettisoned from one triviality to another.Leave a Comment