Have you ever had Bakeable custard, Chocobanana, Edamame, Cherry, Ginger Ale, Lemon cheesecake, Rocksalt or Royal Milk Tea? Okay yes maybe. But have you had these on twin chocolate bars?
Surely most of us are familiar with the ubiquitous KitKat chocolate bars from Nestle. Whether they are normal chocolate bars or white chocolate bars, they are too tasty to stop with just one. But did you know that there are over 300 flavors of KitKat, including the ones mentioned above? Why have we not seen them around us you say? Because most of these are available only in Japan!
The parent company Nestlé, is known for its coffee rather than its chocolates. Its brands including Nescafe and Nespresso occupy kitchen shelves across the world. But coffee was not a big thing in Japan. In fact Japanese culture always preferred tea. So how would Nestlé introduce coffee? By targeting the right audience of course! In the 1970s, Nestlé began by introducing coffee flavors in candy for children, so that later in life these kids would grow to have a positive affinity to the idea of coffee. In 1970, coffee sales in Japan were almost zero; but today, nearly 50 years later, Japan is the world’s third largest importer of coffee. And it is only in recent years that the KitKat varieties in Japan have exploded. The name KitKat is apparently similar to a Japanese expression “kitto katsu” meaning “Victory will be yours” and is used by students to wish each other luck before their exams. So the good foundations were laid several years in advance of a favourable outcome!
It is said that there are 4 critical components for realising spiritual progress. The first three are 1. A Guru. 2. Scriptures. and 3. Satsang (the company of the wise). Many of us are blessed with these three. But a few meditation sessions plus some satsangs plus some seva for the Guru later, we are already impatient for results. The fourth and most critical component though, is Time. Because spiritual progress too, like all good things, cannot happen without without efforts consistently practised over the years. Just ask someone who has eaten many KitKats over the years, and is trying to lose the extra pounds 🙂
And if you want to get the whole list of KitKat flavors, please hit the thumbs-up button below, and then click —here— highly recommended!