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The equalizer

Technology has really changed the world. We know this. We each feel this, tangibly on a daily basis. Many of us are just consumers, and have probably not realized its true potential – as a money spinner.

In the olden times, economic success was cornered by those with resources i.e. money, land or labour. Today, this couldn’t be further from the truth. Why? Because of the internet.

Want to build your own e-commerce website? It is literally drag-and-drop. Have a great product to sell? Amazon will do it for you. Want to build your own brand? You can do it from your own home. Have a talent to showcase? You can blog about it. Or create YouTube videos. Or maybe begin a podcast. Get your 10 million followers, and you could become an influencer, just sitting in the comfort of your living room. Not to say that this is easy. But it is certainly within the reach of the common man. Nay, even the common kid! One famous YouTube channel has a small boy reviewing a variety of toys and playthings, so much so that he earned over US$ 20 million in a single year! All the major toy companies fight over themselves to send him their latest toys in the hope of winning his approval.

Why is all this important? Because the economic success and allied happiness we seek has never been easier to attain. One does not need to only become an “engineer/doctor/lawyer” to become rich. The new age gig economy actually enables people to work on what they love doing, and get paid handsomely for it. There is now a real way for passion to be monetized. And a way for age, legacy, background, gender, location, education and many other previously important things, to all be neutralized. Are you taking advantage of the trend yet?

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