Here’s a trend I’ve been noticing on social media off-late.
If someone famous passes away (old age, disease etc.), people post condolence messages.
This is great – a wonderful way to remember someone who made a mark on society.
But the crazy part? These condolence messages are rarely about the one who passed away.
Rather, they start with a joint photo of the person posting the note along with the deceased, maybe a holiday they took together, or a business meeting or family dinner or such.
And then the focus shifts entirely to the one posting the condolence message! Starts with how they met that person, and then moves to how they built their own career, their own business, their own wealth, their own destiny, with links to their products and where to buy etc etc.
There’s so much of commerce in such posts, and even in the wake of someone passing away, these are only seen as an opportunity for self-promotion.