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Call centric

We’ve all had to call customer care at some point. Something breaks, something is not working, something needs to be returned, some parcel needs to be tracked, some refund needs to be appropriated – the reasons are many.

But do you really like speaking to customer care?

Most of us hate it, don’t we?

But those folks are so polite no?

They say “please”, they say “thank you for calling, have a nice day”, they also say “sorry to keep you waiting for such a long time”

So very polite. But we still don’t like most customer care experiences. Why?

Because these are mostly empty words. The commanding language or flowery vocabulary really doesn’t matter.

The only thing that does matter, is the deep desire to help the other person. If that is there, then nothing else is necessary.

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