Was sitting through a CSR-activities presentation recently. You know, Corporate Social Responsibility, that most companies try to do.
Apparently in many cases, they just donate money to funds, and then hope that their donation takes care of bad things in society. It’s not a bad approach, but this presentation I was sitting in was unique.
They were not bothered about overall money donated. Rather, they were focused solely on true impact, even if it meant improving the life of just 1 person.
And what was even better was how they were going about it. While they were donating a large sum, the actual projects to which the money would go were being crowd-sourced or maybe villager-sourced. Why? Because only the villagers knew what their real problems were, and so this was a lovely case of paying attention to the details and listening to the problems faced by those in need. Such a nice way to think about this!