Have you ever had that experience, where you think and think and think – searching for an answer – but that answer just stays elusive?
You feel so stupid. The answer seems to be just on the tip of your tongue. And still it evades you.
But then you go for a walk, or a shower, or are sitting aimlessly carelessly somewhere sometime, and boom, the answer hits you. Why is this?
Simon Sinek, the author of bestselling book “Start with Why”, and the host of the awesome podcast “A bit of optimism”, has a scientific answer.
According to him, our minds have access to data at 2 levels. The conscious mind (which we use to quickly look for an answer) has about 2 feet of data access. Think of it like a small local database.
But our subconscious mind? It has access to 11 acres of data! No wonder we remember so much, but the timing is not in our hands.
This is why ‘brainstorming’ is actually about asking the right questions. The right answers will come later, likely in the shower!