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Rolex flex

Everyone knows the value of a Rolex. Sometimes the price is so high that it’s shocking. But why is this the case? And do we have some lessons for how value is created? For me, for sure! Here’s what was in a recent half page Rolex ad in the paper:

It's not the wheels and cogs. It's not the steel we shape nor the gold we forge. It's not the sum of every single part that we design, craft, polish and assemble with countless skills and constant care. It's the time it takes. The numerous days and months that are necessary until we can print this single word on each individual dial leaving our workshops: "Superlative." It's the mark of our autonomy, responsibility and integrity. This is all we make, but we make it all. So that, in time, you can make it your own. 

As we well know, all good things, take time. So no need to worry if success isn’t imminent, as long as the effort is going in!

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