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The real cause of burnout

On a cool interview of Bjørn Gulden, the global CEO of Adidas, one amazing insight came about. So much so that the interviewer (none other than CEO of Norges Bank, Nicolai Tangen) came back to the same point a few minutes later, even though the conversation had meandered to something else by then.

What is the real cause of burnout then, according to Mr. Gulden?

He says that since day 1 of his job, he has always been himself. He has never put on a pretense about anything. Since he doesn’t have to pretend, and doesn’t have to appear to be someone he is not, he carries no excess baggage on his head.

In his view, the reason for burnout is simply that people are constantly having to artifically put on a guise of who they aren’t. Maybe appear sharper, speak cooler, engage as though more knowledgeable etc. And doing so, say 12 hours every day, day after day, is what causes one to get burned out. Without it? One would enjoy working!

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