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Pricing power

Imagine you could buy a dress for 100$. Do you think it’s worth it? It might be. Depends on so many factors – quality of the material, the brand on the tag, the end-use, like for a wedding or for a party, or just for home use?

Prices tell us a lot. But is there a price tag for after buying the item?

There is, but it is usually invisible. Like the cost of maintaining the item. A little lesser for a dress, a little more for a car, and perhaps substantially more for a home!

So there’s one price tag we see, and one we don’t.

It’s no different when we look at those around us who seem to have what we so desperately want. Their success, their wealth, their happiness, their fame. We sometimes don’t even see any price tags. As though we should have their success by default.

But even if we do see their visible price tags, what about the invisible ones? All the anxiety and jealousy and constant looking-over-the-shoulder that such success brings?

There’s an invisible price tag for sure. We just need to be cognizant of it!

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