If you wanted to go to a particular city, and were standing at the station to get a ticket, what would be the most important info you’d need to give at the ticket counter?
The number of buffaloes in the destination?
The kind of cars that people drive there?
The type of cheese folks prefer to eat?
The types of buildings that city has?
Or…
Would it simply be the name of the place?
Surely the name, isn’t it?
As Saint Gondavalekar Maharaj says, such is the importance of nama. If we take the name of place to go to a destination, we must take the name of the Lord if we want to reach him.