Skip to content

Words matter! – part 1 of 2

There used to be this silly English sentence when I was young, that the kids would discuss in school. About how it’s not possible to have 3 “because”s in a sentence. And then some other kid would say nope, it is possible, such as: “Because cannot be used to begin a sentence because because is a preposition.”

In a book called Magic Words (by Jonah Berger) that I just began reading, the author speaks of an interesting New York Copy experiment. Everyone knows that New Yorkers are always busy, have little time to speak, and are keen to finish their wok quickly and move to the next thing.

So the researchers went to a photocopy shop where a long queue was outside. They’d go up to the front of the queue and ask “Hey, can I jump the queue and get 5 copies please?”. Obviously no one wants to give in especially when they’re all waiting for the same thing.

But when the researchers used the word “because”?

Super insight…tomorrow!

Like it? Please share it!

Leave a Reply