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Hornida – part 1 of 2

There used to be an ad for a brand called Onida TV back in the day. It would feature a friendly looking devil, with his 2 horns and 2 fangs sticking out prominently.

“Neighbor’s envy, owner’s pride”, went the tagline, causing sales to absolutely go through the roof.

While TV ads are generally positive messages, here was a case when words like ‘envy’ and ‘pride’ actually resulted in success extraordinaire.

This is not about the devil being in the details, but a thought towards the devilish details itself.

The devil would be no different than what out texts calls asuras perhaps. People with horns, right? More tomorrow!

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