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Instantly gratified

There’s a brand new ad going around.

The scene shows a small boy, presumably aged 7 or 8, and he’s wailing, throwing tantrums and being nothing short of a brat.

Instead of being reprimanded, what do his parents do?

Use their mobile phones to place an order for an expensive toy that would be delivered in less than 10 minutes by a quick-commerce unicorn startup of course!

What sort of messaging is this? Most adults today are already suffering from the repercussions of instant gratification. Kids aren’t going to be left far behind at this rate…

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