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The power of ‘I’

In the realm of communication, the power of ‘I’ is often underestimated. In his insightful book “Magic Words”, Jonah Berger explores how the use of ‘I’ can shape our interactions and perceptions, turning it into a tool for ownership and authenticity.

Berger suggests that using ‘I’ can make communication more personal and authentic. When we say “I found that…”, it makes it clear who did the work. It’s a way of taking ownership of our actions and thoughts. It’s a way of saying, ‘This is my perspective. This is my contribution.’

However, Berger also notes that using ‘I’ can make the findings seem more subjective. It raises questions about the universality of our findings. Would anyone else have found the same thing, or are our findings based on the choices we made while conducting the project?

So, the use of ‘I’ is a double-edged sword. It can enhance the authenticity of our communication, but it can also introduce a level of subjectivity. The key is to use it judiciously, depending on the context and the message we want to convey.

Now, you might be thinking, ‘Isn’t the use of ‘I’ a sign of egotism?’ It’s a common perception, but Berger offers a different perspective. He suggests that the use of ‘I’ is not about promoting oneself but about taking responsibility. It’s about saying, ‘I am accountable for this.’

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